The psychology of entertainment media

blurring the lines between entertainment and persuasion by L. J. Shrum

Publisher: Routledge in New York

Written in English
Published: Downloads: 73
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Subjects:

  • Persuasion (Psychology),
  • Subliminal advertising,
  • Advertising,
  • Mass media,
  • Psychological aspects,
  • Manipulative behavior

Edition Notes

Includes bibliographical references and index.

Statementeditor, L.J. Shrum
Classifications
LC ClassificationsHF5827.9 .P78 2012
The Physical Object
Paginationp. cm.
ID Numbers
Open LibraryOL25102339M
ISBN 109781848729445
LC Control Number2011046657

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Get this from a library! The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion.. [L J Shrum] -- This is a cutting-edge look at the way in which entertainment media affects its viewers - both in intended and unattended ways - and the psychological processes that underlie these effects. It is.   Furthermore, psychology is used to make the information more attractive to the receivers. Some sectors in mass media are continuously integrating to psychological theories namely, Advertising, Politics, Entertainment, Journalism, and Culture. Mass media is the circulatory system of the body that is called Advertising or Marketing. Book is in Like New / near Mint Condition. Will include dust jacket if it originally came with one. Text will be unmarked and pages crisp. Satisfaction is guaranteed with every order. PSYCHOLOGY OF ENTERTAINMENT MEDIA: BLURRING LINES BETWEEN ENTERTAINMENT AND PERSUASION (ADVERTISING AND CONSUMER PSYCHOLOGY SERIES: A SERIES SPONSOR) - Hardcover. Product Information. This collection represents the first systematic exploration of media entertainment from an academic perspective. Editors Dolf Zillmann and Peter Vorderer have assembled scholars from psychology, sociology, and communication to provide a broad examination of the primary function of media entertainment -- the attainment of gratification.

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The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion 2nd Edition by L. Shrum (Editor)Price: $ The Psychology of Entertainment Media and millions of other books are available for Amazon Kindle.

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Psychology of Entertainment will appeal to scholars, researchers, and graduate students in media studies and mass communication, psychology, marketing, and other areas contributing to the entertainment studies area/5(3). The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion.

The Psychology of Entertainment Media provides a cutting-edge look at how entertainment media affects its viewers, both in intended and unintended ways, and the psychological processes that underlie these effects/5(7). For students or professionals in the field of media psychology, this book serves as an essential reference guide providing a wide, yet detailed inspection of entertainment media's effect on unconscious consumers.

Although a required text for some courses of study, we found this literature necessary and quite by: The Psychology of Entertainment Media book. Blurring the Lines Between Entertainment and Persuasion. The Psychology of Entertainment Media. Think of the story of Icarus. Imagine the brash young man first stumbling terrified through the maze of the Minotaur.

Suddenly, he escapes and finds himself free not only from the threat of the monster Cited by: 3. The confluence of commercial persuasion and entertainment media, which frequently falls under the category of blurred communications (Solomon & Englis, ), is one such solution.

Brand sponsors pay for messages that are embedded within featured entertainment, but the sponsors’ identity is kept by: The Psychology of Entertainment Media. DOI link for The Psychology of Entertainment Media. The Psychology of Entertainment Media bookCited by: 1. Product integration is mixing a commercial message in with the non-commercial message via TV, movie, video, and other entertainment venues.

This book will be of interest to students and researchers in psychology, marketing, communication, advertising, and consumer behavior. The Psychology of Entertainment Media book.

Blurring the Lines Between Entertainment and Persuasion. The Psychology of Entertainment Media. DOI link for The Psychology of Entertainment Media. The Psychology of Entertainment Media book. Blurring the Lines Between Entertainment Cited by: 3.

The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion. In this volume, psychologists and communication experts present theory on understanding and predicting how learning occurs through media consumption.

Book Description. This collection represents a systematic exploration of media entertainment from an academic perspective. Editors Zillmann and Vorderer have assembled scholars from psychology, sociology, and communication to provide a broad examination of the primary function of media entertainment--the attainment of gratification.

The Psychology of Entertainment Media provides a cutting-edge look at how entertainment media affects its viewers, both in intended and unintended ways, and the psychological processes that.

This collection represents a systematic exploration of media entertainment from an academic perspective.

Editors Zillmann and Vorderer have assembled scholars from psychology, sociology, and communication to provide a broad examination of the primary function of media entertainment--the attainment of gratification.5/5(1).

Psychology of Entertainment will appeal to scholars, researchers, and graduate students in media studies and mass communication, psychology, marketing, and other areas contributing to the entertainment studies by: Psychology of Entertainment will appeal to scholars, researchers, and graduate students in media studies and mass communication, psychology, marketing, and.

The Psychology of Entertainment Media: Blurring the Lines between Entertainment and Persuasion. The Psychology of Entertainment Media: Blurring the Lines between Entertainment and Persuasion. Synopsis. In this volume, psychologists and communication experts present theory on understanding and predicting how learning occurs through media consumption.

THE PSYCHOLOGY OF ENTERTAINMENT MEDIA Blurring the Lines Between Entertainment and Persuasion Edited by L. Shrum University of Texas–San Antonio LAWRENCE ERLBAUM ASSOCIATES, PUBLISHERS Mahwah, New Jersey LondonFile Size: 5MB.

Psychology of Entertainment will appeal to scholars, researchers, and graduate students in media studies and mass communication, psychology, marketing, and other areas contributing to the entertainment studies area.5/5(1). the Psychology of Entertainment Media L J.

Shrum University of Texas at San Antonio I started with the same question in the first edition: Is there anything unique about entertainment media that.

This collection represents a systematic exploration of media entertainment from an academic perspective. Editors Zillmann and Vorderer have assembled scholars from psychology, sociology, and communication to provide a broad examination of the primary function of media entertainment--the attainment of gratification.

Chapters included here address vital aspects of media entertainment and. "This book is appropriate for advanced students and scholars in marketing, advertising, psychology, and mass communication; for research-focused practitioners working in marketing, advertising, and public policy; and for individuals interested in entertainment studies, consumer behavior, attitudes, persuasion, media studies, and consumer Pages: The Psychology of Entertainment: Our Need for Entertainment 1 Comment Anytime we talk about human behavior thats triggered by the equipment we all ship with – namely our brains-we have to account for variations in how that equipment operates.

Buy The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion 2 by Shrum, L. (ISBN: ) from Amazon's Book Store. Everyday low prices and free delivery on eligible : Hardcover. Psychology of Entertainment Media: Blurring the Lines between Entertainment and Persuasion L.J.

Shrum Social science and marketing scholars examine the convergence between entertainment media's narrative and rhetoric messages and their impact on attitudes and behavior. Part of the Society for Consumer Psychology's book series, the volume opens with an overview chapter by Shrum explaining the book's purpose.

The other 11 chapters are divided into two parts: "Embedding Promotions within Entertainment Media: Product Placement Effects and How They Work" and "The Programs between the Ads: The Persuasive Power of.

An Introduction to the Psychology of Entertainment Media January In book: The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion. Shrum, L. (), “What’s So Special About Entertainment Media and Why Do We Need a Psychology for It. An Introduction to the Psychology of Entertainment Media, in The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion," 2nd ed., ed.

Shrum, New York: Routledge, Read "The Psychology of Entertainment Media Blurring the Lines Between Entertainment and Persuasion" by available from Rakuten Kobo. In this volume, psychologists and communication experts present theory on understanding and predicting how learning occu Brand: Taylor And Francis.

entertainment markets long ago. In experts estimated Russia’s entertainment and media market at billion USD, and by it was expected to increase to billion USD.

In the coming years, the compound annual growth of the Russian market for entertainment and media File Size: KB. This collection represents a systematic exploration of media entertainment from an academic perspective.

Editors Zillmann and Vorderer have assembled scholars from psychology, sociology, and communication to provide a broad examination of the primary function of media entertainment--the attainment of gratification.Media psychology is a growing specialty in entertainment consulting, conducting media interviews, in virtual and augmented reality applications and therapies, and in consumer products.The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion Pdf, Download Ebookee Alternative Successful Tips For A Better Ebook Reading Experience.